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Media Training
It is hard to create good, customised media training that gets results.
We know, because we’ve done it hundreds of times over the past 20 years!
All of our courses are structured to help you:
We have been amazed over the years at how even a single training session can improve an executive’s performance in an interview.
We believe it is because:
- Understand how the media thinks and operates
- Work to the unique style and requirements of each ‘tribe’ in the traditional and social media spheres;
- Anticipate and pre-plan for the difficult or ‘Gotcha!” questions;
- Develop narratives and arguments that will resonate with the audience; and
- Develop agenda setting skills
We have been amazed over the years at how even a single training session can improve an executive’s performance in an interview.
We believe it is because:
- They gain an understanding of what is ‘driving’ the journalists they deal with; and
- They get to practice – and make the inevitable mistakes! – in a closed, friendly environment.
- Our aims are always the same – we want to create a compelling story that the media will want to run that will also resonate with the target audience. But the pathway to achieving those aims is unique to every client. Our training is tailored to meet your circumstance and problem.
- Research your organisation and issues;
- Analyse potential communications ‘traps’ arising from the situation;
- Assist with formulating and developing key messages
- Structure an outcomes-based training program to train executives in delivery of those messages;
- Deliver the training program in a ‘real-world’ situation
- Provide immediate and subsequent written feedback on performance and a plan for ongoing improvement; and
- Provide videos of training sessions for later review and critique.
