We help our clients with their media relationships by managing their positive stories into appropriate media outlets and advising on minimising their negative stories during crises.
Strategic media relations We do not churn out media releases that won’t get a run. First, we work out what you are trying to achieve. Then we map out the best way to deliver a compelling and meaningful story to your target audience. Next, we identify the media best suited to carrying your story. And after all that legwork is done – THEN we write the media release. But a compelling media release alone is not enough. We get in touch with the right journalists, ensuring they understand its scope and significance. This personal contact dramatically increases the take-up rates for stories. Crisis Management When things go wrong making the right response in the first 24 hours is crucial. Social media and 24 hour news means a simple mistake can quickly become a global reputational disaster. We have dealt with many crises, and we know what to expect. We know what to do when things have gone wrong. We know what should be said – and what shouldn’t be said. We know who should speak, the tone they should use and what they should say. We also know when to stay silent. We also work with clients to draw up – in advance – crisis communications plans. These plans identify areas of reputational risk and put in place clear processes and procedures which swing into action should a crisis arise.